The visual language harnesses a soft, inviting palette of pink and purple tones, signaling both compassion and vibrancy—crafted to resonate across all age groups and home settings. The heart motif, repeated in key brand applications such as transit shelter ads, serves as a visual thread tying together varied contexts—from living rooms to local neighbourhoods—reinforcing HOKIPO’s mission of familiarity and home comfort.

This brand refresh was designed to capture the essence of natural stone—strong, enduring, and beautiful—while positioning Stone Selection as a symbol of affordable luxury. From the refined logo to the marble-inspired palette, every element reflects the studio’s vision of making premium design experiences both aspirational and attainable.

At the core of Back2Fitt’s brand refresh lies a commitment to movement, health, and transformation—all captured through a minimalist yet dynamic visual identity. The newly crafted logo, featuring a stylized human figure in motion formed by abstract green lines and circles, instantly conveys agility, vitality, and balance—qualities essential to a brand rooted in fitness and wellness.