Awesome Sauce Creative and Panama Advertising & Designing LLC announce Strategic Partnership
A cross-border alliance bringing Indian creativity and Middle Eastern market expertise together
LUCKNOW, India; SHARJAH, UAE (October 10, 2025) — India-based brand and marketing agency Awesome Sauce Creative Pvt. Ltd. (ASC) and UAE-based full-service communications firm Panama Advertising & Designing LLC (Pan Ad) have announced a strategic partnership aimed at strengthening creative and strategic collaboration between India and the Middle East.
The partnership, titled Awesome Panama, marks a new model of cross-border creative cooperation — combining ASC’s deep expertise in brand strategy, behavioral storytelling, and content production with Panama’s regional market insight, media strength, and client network across the GCC.
“This partnership enables us to create a seamless bridge between two high-growth markets,” said Rishi Singh, Co-Founder & Managing Director of Awesome Sauce Creative. “Our shared vision is to deliver Indian creativity at a global scale, infused with local Middle Eastern relevance. Awesome Panama will help brands on both sides access richer insights, more human storytelling, and faster go-to-market delivery.”
“At Panama Advertising, we’ve always believed in partnerships that push creative and strategic boundaries,” added Chetan Kandhari, Managing Director of Panama Advertising & Designing LLC. “Awesome Sauce Creative brings a distinctive combination of behavioral insight and design-led thinking that perfectly complements our strong media and production capabilities in the UAE. Together, we can offer clients the agility of independents with the depth of large networks.”
The Awesome Panama partnership will operate across Middle East, serving clients in hospitality, real estate, lifestyle, retail, and technology. Both agencies will jointly pursue cross-market projects, co-develop content and influencer programs, and collaborate on regional brand launches and creative campaigns.
The collaboration framework ensures:
Shared strategic leadership between both agencies for cross-market brand mandates.
Regional operations managed by Panama Advertising’s UAE team with full local compliance.
Creative, content, and production oversight led by ASC’s India team.
Transparent workflow and knowledge exchange across creative, media, and performance disciplines.
“This partnership isn’t about size—it’s about synergy,” Singh noted. “It reflects our shared belief that independent agencies can think big, act fast, and still stay true to creative integrity. We call it the ‘Big Indie’ mindset—bold enough to disrupt, grounded enough to deliver.”
About Awesome Panama
Awesome Panama is a strategic partnership between India’s Awesome Sauce Creative Pvt. Ltd. and the UAE’s Panama Advertising & Designing LLC, created to deliver cross-border creative, strategic, and performance solutions for brands across India and the Middle East. With expertise spanning brand strategy, digital marketing, influencer engagement, content production, and media performance, Awesome Panama blends cultural insight with modern creative thinking to build brands that move people and markets.
