Oasis Traveller DMC

Project Type - Brand Refresh

Team - Awesome Sauce Creative

The Oasis Traveller DMC brand identity was crafted to encapsulate the sense of discovery, seamless journeys, and authentic experiences that define a world-class destination management company. Recognizing that travel is as much about emotional resonance as it is about logistics, the identity system was designed to immediately evoke trust, adventure, and a welcoming spirit across diverse touch points, from digital assets to partner-facing materials.

At the heart of the brand is a carefully considered logo and visual language that speaks to both structure and fluidity—mirroring the balance between expertly planned travel itineraries and the spontaneous delight of exploration. The brand’s form language suggests pathways, horizons, and open gateways, positioning Oasis Traveller not just as a service provider but as a trusted companion in every traveller’s journey.

The colour palette and typography were chosen to communicate confidence and clarity: warm neutrals and vibrant accents create an inviting yet professional presence, while carefully weighted type hierarchies ensure legibility and brand recall across applications—from brochures, proposals, and signage to social media and digital campaigns.

Overall, the refreshed identity enables Oasis Traveller DMC to present a visually cohesive and strategically aligned front that resonates with global partners and discerning travellers alike—positioning the brand as both an enabler of unforgettable experiences and a leader in the competitive destination management landscape.