Project Type - Brand Identity Design

Team - Awesome Sauce Creative

Urban Euphoria’s brand refresh is crafted around two core ideals: luxurious sophistication and tactile urban vibrancy. The brand identity unites botanical elegance with contemporary structure—embodied in the circular logo featuring a stylized floral or shield-like icon framed by a clean border and the “URBAN EUPHORIA” wordmark. This composition suggests both organic grace and architectural refinement, perfect for a brand poised between nature and modern living.

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