How to Choose the Right Creative Agency for Brand Strategy and Packaging Design
Choosing a creative agency for brand strategy and packaging design? Here are nine criteria, a weighted scorecard, the questions to ask and the red flags to avoid, from the strategy team at Awesome Sauce Creative.
Packaging Design in India: 2026 Omnichannel Best Practices
Indian packaging now has to win on a supermarket shelf, a Blinkit tile and a 120-pixel Amazon thumbnail. This playbook covers information hierarchy, variant navigation, FSSAI and Legal Metrology compliance, testing, and a 100-point scorecard for brands building one system across every channel.