Awesome Sauce Creative developed a complete bakery rebranding project for Sugar Rush, transforming the brand into ABC — Always Bring Cake by Sugar Rush. The new brand identity was designed to create a fresh, memorable, and commercially strong bakery brand with a playful visual language, modern logo system, warm colour palette, custom packaging design, social media applications, and retail-ready brand collaterals. Built around the idea of everyday celebration, the rebrand positions ABC as a contemporary cake and bakery brand offering cakes, pastries, breads, desserts, and gifting experiences that feel joyful, approachable, and easy to remember. From brand strategy and logo design to packaging mockups, typography, colour systems, and digital brand communication, this project reflects Awesome Sauce Creative’s expertise in bakery branding, food and beverage branding, visual identity design, packaging design, and complete brand transformation.

OIMake is a modern DIY STEM maker brand designed to inspire children through hands-on, screen-free learning experiences. Built around the idea of “Technology Made Buildable,” the brand identity combines playful geometry, modular design systems, and contemporary visual storytelling to create a future-ready educational ecosystem. This branding project focused on developing a scalable identity that bridges creativity, engineering, and learning while appealing to both children and parents. From logo construction and typography systems to social media aesthetics and digital applications, the OIMake identity was crafted to position the brand as a leader in the evolving STEM education and maker culture space in India.