Interlude Accommodation

For the Life at Interlude Instagram project, the Awesome Sauce Creative team developed and executed a content strategy that brings to life the essence of Interlude — a curated women’s accommodation community in Lucknow — through engaging social content. The work included crafting visual storytelling that highlights daily life, community moments, interior spaces, amenities, and emotional narratives that resonate with young women and their families. This involved producing lifestyle-centric posts, engaging Reels, and caption copy that reflects comfort, safety, sisterhood, and the “home away from home” experience Interlude offers its residents. Content was strategically aligned with audience aspirations, balancing aspirational visuals with functional information about rooms, facilities, location, and community-centric features.