Alignity — Running & Wellness Community Branding

Project Type - Branding and Identity

Team - Awesome Sauce Creative

Alignity was envisioned as a modern wellness community bringing together runners, yogis, and mindful movers under one shared philosophy — alignment of body, mind, and people.

Alignity is a holistic brand identity crafted for a modern community where balance meets connection. Designed to unite runners, yogis, and wellness seekers, the branding brings to life a philosophy that goes beyond physical movement — it celebrates collective growth, shared experiences, and spirited connection.

Built on the belief that wellness is as much about belonging as it is about movement, Alignity’s visual identity reflects an energetic yet grounded aesthetic. The brand system evokes harmony, motivation, and inclusivity — inspiring people to participate in curated activities that foster mindful fitness and community engagement.

From thoughtful typography and color logic to dynamic logo concepts and applications, every visual element was developed to capture the intersection of athleticism and mindfulness. The result is a cohesive identity that resonates with individuals on their wellness journey and strengthens the sense of a tribe that grows stronger, together.

Alignity stands as a brand that motivates, includes, and unites — turning wellness into a shared experience.