Brand
Architects
A 3-week intensive where you stop thinking like a designer and start thinking like a brand strategist. Learn to build complete visual identity systems — from brand brief to boardroom-ready guidelines — exactly how the pros do it.
6 things you'll master
in 18 hours
3 weeks. Zero fluff.
Every session is designed so you arrive, make something real, and leave with work that actually belongs in your portfolio. No theory-only days.
- Brand vs. logo vs. identity — why the difference matters to clients and your wallet
- Dissecting 6 iconic brands including Amul, Nykaa, and Fabindia
- Brand archetypes, personality, tone of voice, and positioning
- Completing your own 1-page brand brief for your 3-week project brand
- Brief sharing round — instructor validates, group interrogates
- Mood board review — what your references are telling you
- Colour psychology, 60–30–10 rule, Indian cultural context for colour
- Live exercise: extract a 5-colour palette from your own mood board
- Type anatomy, classification, personality mapping, and live pairing exercise
- Design file setup: pages, colour styles, text styles — the handoff-ready structure
Brand brief · mood board · 5-colour palette with hex codes · type pair (heading + body) — all organised in your design file
- Wordmarks, lettermarks, monograms, pictorial, abstract, combination marks
- The 5 tests: scalable, versatile, memorable, timeless, appropriate
- Rapid ideation sprint — 25 sketches in 40 minutes on paper
- Vectorising concepts digitally: pen tool, boolean operations, optical corrections
- Mid-point critique: 3 concepts pinned, feedback grounded in the brief
- Personalised 5-minute crit per student + open studio refinement time
- Creating all variants: horizontal, stacked, icon-only, reversed, monochrome
- Defining clear space, minimum sizes, do's and don'ts
- Assembling the full system: logo + colour tokens + type scale + pattern
- Applying the system to 3 brand touchpoints: business card, social post, one wildcard
Final logo (all variants, component-ready) · full visual identity system · 3 application mockups
- What goes in a brand guidelines document — what clients read vs. what they ignore
- Building an 8-page professional brand guidelines PDF
- How to present design to clients: anchoring decisions to strategy, not taste
- Freelance pricing masterclass: real rates, proposals, revision handling, scope creep
- Homework: prepare your 5-minute final presentation
- Each student presents: brief → decisions → logo system → applications — 5 mins + feedback
- Group and instructor critique as if everyone is the client
- Portfolio case study writing: how to document, what to write, where to publish
- Certificate ceremony, next-step recommendations, open studio access
Complete brand identity · export-ready logo (all variants) · full design file · 8-page guidelines PDF · 3+ mockups · portfolio case study draft · Awesome Sauce Academy certificate
Built for anyone who
thinks visually
Taught by someone
who actually does it
Rishi Singh is the co-founder of Awesome Sauce Creative — one of Lucknow's most recognised branding and design agencies. Since 2019, he's built brand identities for clients across real estate, D2C, hospitality, education, and fashion — from local Lucknow businesses to brands competing nationally.
He is a guest lecturer and jury member at NIFT Bhopal and NIFT Raebareli, where he evaluates student work and mentors the next generation of Indian designers.
Brand Architects is built entirely from his real client process. You're not learning from a textbook — you're learning the exact framework used to deliver work for brands that actually paid for it.
Not just skills.
A complete body of work.
By the final session you'll have a full brand identity project ready to show any client, employer, or collaborator — designed to the standard of a professional studio.
Pick your seat.
12 per batch.
Small by design. Every student gets real attention, real feedback, and real progress.
Standard enrollment · up to 12 seats per batch
- All 6 sessions (18 hrs)
- Studio access & materials
- Design project templates
- Awesome Sauce certificate
- Portfolio review session
- Post-course 1:1 call
Everything + dedicated 1:1 time with Rishi
- All 6 sessions (18 hrs)
- Studio access & materials
- Design project templates
- Awesome Sauce certificate
- 2× 30-min 1:1 sessions
- Post-course review call
Questions we
actually get asked
Still unsure? Write to us at academy@awesomesauce.in
What past students
actually said
"I came in as a graphic designer who made pretty things. I left knowing how to build brands. The brief exercise on Day 1 alone changed how I approach every client project. I've already used the framework on 3 paying clients."
"The logo sketch sprint was terrifying and brilliant. 25 ideas in 40 minutes — I found my best concept at sketch #18. That kind of creative muscle is not something you build on YouTube."
"The freelance pricing session alone was worth the full fee. I doubled my project rates within a month. Learning to present design decisions as strategy completely changed how clients perceive my work."
"I run a clothing brand and had no idea what a brand system even meant. Now I brief my designers with a proper document and consistently get back work that's actually on-brand. Game changer."
"I was managing social media for 4 brands but couldn't explain why the visuals felt inconsistent. This course gave me the vocabulary and the system. I now lead brand decisions, not just post schedules."
"As a final year design student I expected theory. What I got was a complete real-world project, a portfolio case study, and an understanding of how agencies actually work. Best 3 weeks before placement season."
From day one to
portfolio-ready
Now enrolling
Apply now
12 seats. Fill in your details and we'll confirm your seat within 24 hours.