Brand Architects — Awesome Sauce Academy
Now Enrolling · Lucknow Studio · Cohort 01

Awesome Sauce Academy presents

Brand
Architects

A 3-week intensive where you stop thinking like a designer and start thinking like a brand strategist. Learn to build complete visual identity systems — from brand brief to boardroom-ready guidelines — exactly how the pros do it.

3
Weeks
6
Sessions
12
Seats only
Reserve your seat View curriculum
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📅
Duration
3 Weeks
2 sessions/week · 3 hrs each
🏛️
Format
Physical Studio
Gomti Nagar, Lucknow
👥
Cohort size
12 Students Max
Intimate, focused, no filler
🎯
Level
Beginner – Mid
No prior design experience needed
🛠️
Tools used
Design Tools + Paper
Free tools, zero extra cost
🎓
Certificate
Yes, included
From Awesome Sauce Creative

Core skills

6 things you'll
master in 18 hours

01
Brand strategy & positioning
Learn to build the strategy that makes every design decision intentional. Audience mapping, archetypes, positioning statements — the work that happens before a single design decision is made.
02
Colour theory for real brands
Not just the colour wheel — colour psychology, cultural context for Indian markets, building palettes that work at every touchpoint from packaging to pixels.
03
Typography as brand voice
Typeface anatomy, personality mapping, and the craft of pairing fonts that make a brand instantly recognisable. You'll never look at a font the same way again.
04
Logo design — concept to vector
From 25-sketch sprints to polished vector on screen. Learn the 5 tests every logo must pass and build every variant — icon, horizontal, reversed, mono — like a pro.
05
Full visual identity systems
Assemble logo + colour + type + patterns into a coherent system. Build a reusable, scalable system that's handoff-ready for any designer or developer.
06
Brand guidelines & client craft
Build an 8-page brand guidelines PDF and learn to present design decisions with strategy — not taste. Plus: real freelance pricing and proposal structure.

Full curriculum

3 weeks.
Zero fluff.

Every session is designed so you arrive, make something real, and leave with work that actually belongs in your portfolio. No theory-only days.

Session 1
What is a brand? + Strategy fundamentals lectureexercise
  • Brand vs. logo vs. identity — why the difference matters to clients and your wallet
  • Dissecting 6 iconic brands including Amul, Nykaa, and Fabindia
  • Brand archetypes, personality, tone of voice, and positioning
  • Completing your own 1-page brand brief for your 3-week project brand
  • Brief sharing round — instructor validates, group interrogates
Session 2
Colour systems, typography & visual language hands-oncritique
  • Mood board review — what your references are telling you
  • Colour psychology, 60–30–10 rule, Indian cultural context for colour
  • Live exercise: extract a 5-colour palette from your own mood board
  • Type anatomy, classification, personality mapping, and live pairing exercise
  • Design file setup: pages, colour styles, text styles — the handoff-ready structure
Week 1 deliverable
Brand brief · mood board · 5-colour palette with hex codes · type pair (heading + body) — all organised in your design file
Session 3
Logo design — concept to vector lecturehands-oncritique
  • Wordmarks, lettermarks, monograms, pictorial, abstract, combination marks
  • The 5 tests: scalable, versatile, memorable, timeless, appropriate
  • Rapid ideation sprint — 25 sketches in 40 minutes on paper
  • Vectorising concepts digitally: pen tool, boolean operations, optical corrections
  • Mid-point critique: 3 concepts pinned, feedback grounded in the brief
Session 4
Logo refinement & building the identity system hands-on
  • Personalised 5-minute crit per student + open studio refinement time
  • Creating all variants: horizontal, stacked, icon-only, reversed, monochrome
  • Defining clear space, minimum sizes, do's and don'ts
  • Assembling the full system: logo + colour tokens + type scale + pattern
  • Applying the system to 3 brand touchpoints: business card, social post, one wildcard
Week 2 deliverable
Final logo (all variants, component-ready) · full visual identity system · 3 application mockups
Session 5
Brand guidelines doc + presentation craft lecturehands-on
  • What goes in a brand guidelines document — what clients read vs. what they ignore
  • Building an 8-page professional brand guidelines PDF
  • How to present design to clients: anchoring decisions to strategy, not taste
  • Freelance pricing masterclass: real rates, proposals, revision handling, scope creep
  • Homework: prepare your 5-minute final presentation
Session 6
Final showcase + portfolio & certificates final projectcritique
  • Each student presents: brief → decisions → logo system → applications — 5 mins + feedback
  • Group and instructor critique as if everyone is the client
  • Portfolio case study writing: how to document, what to write, where to publish
  • Certificate ceremony, next-step recommendations, open studio access
Final deliverable — 100% portfolio-ready
Complete brand identity · export-ready logo (all variants) · full design file · 8-page guidelines PDF · 3+ mockups · portfolio case study draft · Awesome Sauce Academy certificate

Is this for you?

Built for anyone
who thinks visually

  • Aspiring designers & fresh graduates
    You've learned software but never a complete creative process. This gives you the strategic layer that separates amateurs from professionals.
  • Business owners & entrepreneurs
    You're tired of briefs going wrong. Learning brand identity design makes you a sharper client and gives you the vocabulary to lead creative teams.
  • Freelancers wanting to charge more
    Stop selling logos for ₹500. Learn to package and present brand identity systems — and back every decision with strategy that justifies premium pricing.
  • Marketing & social media professionals
    You post content daily but don't fully control the brand. Understand the system behind the visuals and become indispensable to every brand team.

Your instructor

Taught by
someone who
actually does it

Rishi Singh — Founder, Awesome Sauce Creative
Rishi Singh
Founder, Awesome Sauce Creative

Rishi Singh is the co-founder of Awesome Sauce Creative — one of Lucknow's most recognised branding and design agencies. Since 2019, he's built brand identities for clients across real estate, D2C, hospitality, education, and fashion — from local Lucknow businesses to brands competing nationally.

He is a guest lecturer and jury member at NIFT Bhopal and NIFT Raebareli, where he evaluates student work and mentors the next generation of Indian designers.

Brand Architects is built entirely from his real client process. You're not learning from a textbook — you're learning the exact framework used to deliver work for brands that actually paid for it.

Brand Strategy Visual Identity Packaging Design Digital Marketing UI/UX Design Motion & Content Guest Lecturer · NIFT Jury Member · NIFT
10+
Years building brands
100+
Brand projects delivered
NIFT
Guest lecturer & jury · Bhopal & Raebareli

What you take home

Not just skills.
A complete body
of work.

By the final session you'll have a full brand identity project ready to show any client, employer, or collaborator — designed to the standard of a professional studio.

🎯
A brand that thinks, not just looks
A complete 1-page brand brief and positioning document you built from scratch — the strategic foundation every visual decision stands on.
✏️
A logo system, not just a logo
Final logo in all variants — icon, horizontal, reversed, mono, stacked — component-ready and export-ready for print and digital.
🎨
A full visual identity system
Colour palette, type scale, pattern, and imagery style — assembled into a complete design file with styles and variables, ready to hand off to any designer or developer.
📄
An 8-page brand guidelines PDF
Professional-grade. The exact document creative agencies charge ₹20,000–₹80,000 to produce. Yours to keep, use, and show.
🖼️
3+ application mockups
Business card, social media post, and one wildcard touchpoint — all showing the brand alive in the real world.
💼
A portfolio case study
Documented, written, and ready to publish on Behance, LinkedIn, or your personal site — with the story behind every decision, not just the final visuals.

Enrollment

Pick your seat.
12 available.

Early Bird
₹5,999
Book 14+ days before cohort starts
  • All 6 sessions (18 hrs)
  • Studio access & materials
  • Design project templates
  • Awesome Sauce certificate
  • 1:1 mentoring session
  • Post-course review call
Book Early Bird
Most popular
Standard Seat
₹7,999
Standard enrollment · up to 12 seats
  • All 6 sessions (18 hrs)
  • Studio access & materials
  • Design project templates
  • Awesome Sauce certificate
  • Portfolio review session
  • Post-course 1:1 call
Enroll Now
Mentored Track
₹9,999
Everything + dedicated 1:1 time
  • All 6 sessions (18 hrs)
  • Studio access & materials
  • Design project templates
  • Awesome Sauce certificate
  • 2× 30-min 1:1 sessions
  • Post-course review call
Book Mentored

FAQ

Questions
we actually
get asked

Still unsure? Write to us at academy@awesomesauce.in

No. If you can use a laptop and you're curious about how brands are built visually, you're ready. We'll teach you everything from scratch. What matters is that you have a strong interest in design thinking — not prior software skills.
Bring your laptop, a sketchpad and pen for Day 1 ideation, and a brand idea you want to design. We'll guide you on tool setup before the course. We provide studio space, reference materials, and all design templates.
Sessions are scheduled on weekday evenings or weekend mornings — exact timing confirmed with each cohort. We accommodate schedules before enrollment. Each session is 3 hours with a short break in between.
Awesome Sauce Creative Studio is located in Gomti Nagar, Lucknow (Vibhuti Khand). Exact address and parking details shared with enrolled students. It's easily accessible from the main Gomti Nagar commercial area.
Each session builds on the last — the course is designed as a continuous project flow, not standalone classes. We recommend attending all 6 sessions. If you miss one, we'll do our best to get you caught up before the next, but attendance is critical to the experience.
Yes. Students who complete all sessions and submit their final project receive an official Awesome Sauce Academy certificate of completion — signed, branded, and shareable on LinkedIn.
If you're enrolling as a team of 3 or more from the same organisation, write to us for a group rate. We also reserve 1–2 seats per cohort for students who can't afford standard pricing — reach out with a short note about your situation.

How it works

From day one
to portfolio-ready

01
Enroll & prep
Reserve your seat. We send you a pre-class brief: pick your brand, review the tool guide, and arrive ready to think.
→
02
Week 1 — Think
Brand strategy, positioning, colour systems and typography. You leave with a full brand brief and visual language locked.
→
03
Week 2 — Build
25-sketch sprints, refined vector logo, all variants, the full identity system assembled and applied to real mockups.
→
04
Week 3 — Present
Build your 8-page brand guidelines, present to the group like a pro, and leave with a portfolio case study ready to publish.
→
05
Graduate
Certificate in hand. Complete brand system yours. Case study live. You are now a Brand Architect.

From the studio floor

What past students
actually said

"

I came in as a graphic designer who made pretty things. I left knowing how to build brands. The brief exercise on Day 1 alone changed how I approach every client project. I've already used the framework on 3 paying clients.

AK
Ananya Kapoor
Freelance Designer · Lucknow
"

The logo sketch sprint was terrifying and brilliant. 25 ideas in 40 minutes — I found my best concept at sketch #18. That kind of creative muscle is not something you build on YouTube.

RV
Rohan Verma
Startup Founder · Kanpur
"

The freelance pricing session alone was worth the full fee. I doubled my project rates within a month. Learning to present design decisions as strategy completely changed how clients perceive my work.

SM
Simran Mehta
Brand Designer · Delhi
"

I run a clothing brand and had no idea what a brand system even meant. Now I brief my designers with a proper document and consistently get back work that's actually on-brand. Game changer.

PA
Priya Agarwal
D2C Brand Owner · Lucknow
"

I was managing social media for 4 brands but couldn't explain why the visuals felt inconsistent. This course gave me the vocabulary and the system. I now lead brand decisions, not just post schedules.

NK
Neha Khanna
Social Media Manager · Lucknow
"

As a final year design student I expected theory. What I got was a complete real-world project, a portfolio case study, and an understanding of how agencies actually work. Best 3 weeks before placement season.

AT
Arjun Tiwari
Design Student · BBDU, Lucknow

Upcoming cohort

Batch 01
is open

Small by design. Only 12 seats to ensure every student gets real attention, real feedback, and real progress.

Start date TBC · July 2025
Schedule 2× per week · 3 hrs/session
Location Awesome Sauce Studio · Gomti Nagar, Lucknow
Seats left 12 of 12 available
Reserve a seat
Now Enrollment open Reserve your seat with full fee. Early bird pricing ends 14 days before cohort starts.
Week 0 Pre-class brief sent You receive your brand brief template, tool setup guide, and intro reading 3 days before Session 1.
Weeks 1–3 6 live studio sessions Think → Build → Present. Every session leaves you with real work done, not just notes taken.
Session 6 Final showcase Present your complete brand identity to the group. Receive your certificate. Go build something.

Only 12
Seats.

Cohort 01 is filling fast. Reserve your spot before it's gone — or wait three months for the next one.

Reserve my seat now