Goldie Masala

Project Type - Packaging Design

Team - Awesome Sauce Creative

For the Goldiee Masala packaging design project, the Awesome Sauce Creative team developed a compelling packaging system for Goldiee’s spice products, focusing primarily on the Chicken Tikka Masala SKU. The work involved creating a visually distinctive design that blends bold colour, cultural relevance, and clear product communication to resonate with diverse consumer audiences. This included crafting striking box graphics, integrating lifestyle imagery, and combining typography and visual hierarchy to enhance clarity and premium appeal. The design was tailored to speak authentically to both local and international markets, accommodating English and Arabic text while reinforcing the brand’s identity through a cohesive visual language.

Outcome

The outcome is a shelf-ready packaging design that strengthens Goldiee Masala’s presence in the crowded spice category. The final design delivers enhanced brand visibility and product differentiation, ensuring strong retail impact and consumer engagement. By harmonising cultural cues with clear, modern aesthetics, the packaging elevates product perception, supports market expansion — especially in export markets — and aligns with Goldiee’s reputation for quality and flavourful spice blends.