Goel Biscuits

Project Type - Packaging Design

Team - Awesome Sauce Creative

For the Goel Biscuits Packaging Design project, the Awesome Sauce Creative team developed a bespoke FMCG packaging solution that elevates the visual appeal and brand presence of Goel’s biscuit products. The work involved crafting a distinctive label and jar design that captures the artisanal quality of the biscuits, thoughtfully balancing visual storytelling with functional clarity. Through strategic selection of typography, color palette, and illustrative cues, the packaging communicates freshness, premium positioning, and product authenticity — all while ensuring strong shelf impact and immediate consumer recognition. The design was conceived to resonate in both physical retail environments and digital listings, aligning brand identity with consumer expectations for premium snack products.

Outcome

The outcome of the project is a refined and market-ready packaging design that enhances Goel Biscuits’ brand visibility and product desirability. The new design successfully differentiates the product from competitors, strengthens shelf presence, and supports local retail distribution efforts. With a cohesive visual language and elevated aesthetic, the packaging not only reinforces the product’s quality but also positions the brand for broader market recognition and potential growth in both traditional and e-commerce channels.