Indian Social Media Content Calendar 2026
The Indian Social Media Content Calendar 2026 is designed as a practical, execution-ready guide for brands, marketers, and agencies planning year-long communication in the Indian market. Built by extracting and structuring key cultural, national, social, and internet-led moments across all 12 months, this calendar goes beyond festive posting. It maps meaningful observances, relevant industry moments, and pop-culture days into a clear framework that helps brands decide when to speak, what to say, and why it matters—with added category-specific lenses for Jewellery, Real Estate, Fashion, Education, and F&B businesses.
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Jan 01 – New Year’s Day (Global)
Jan 04 – World Braille Day
Jan 10 – World Hindi Day
Jan 11 – National Human Trafficking Awareness Day
Jan 12 – National Youth Day
Jan 14 – Makar Sankranti / Pongal
Jan 15 – Indian Army Day
Jan 23 – Netaji Subhash Chandra Bose Jayanti
Jan 24 – National Girl Child Day / International Day of Education
Jan 25 – National Voters’ Day
Jan 26 – Republic Day
Jan 28 – 8th Anniversary of Social Samosa
Jan 30 – World Neglected Tropical Diseases Day
Jan 31 – National Startup Day (India)
Pop & Light
Jan 02 – World Introvert Day
Jan 05 – National Bird Day
Jan 09 – National Pothole Day
Jan 13 – National Sticker Day
Jan 23 – National Pie Day
Jan 25 – Opposite Lovers Day
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Feb 01 – Guru Ravidas Jayanti
Feb 04 – World Cancer Day
Feb 11 – International Day of Women and Girls in Science
Feb 12 – Lunar New Year
Feb 19 – Shivaji Jayanti
Feb 20 – World Day of Social Justice
Feb 28 – National Science Day
Relevant
Feb 01 – Grammy Awards
Feb 05 – Delhi Election Festival
Feb 07 – World Superbowl Sunday
Feb 14 – Valentine’s Day
Pop & Light
Feb 09 – National Pizza Day
Feb 13 – World Radio Day
Feb 17 – Random Acts of Kindness Day
Feb 20 – National Love Your Pet Day
Feb 22 – National Margarita Day
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Mar 01 – Zero Discrimination Day
Mar 03 – World Wildlife Day
Mar 08 – International Women’s Day
Mar 10 – No Smoking Day
Mar 12 – World Kidney Day
Mar 13 – World Sleep Day
Mar 15 – World Consumer Rights Day
Mar 17 – St. Patrick’s Day
Mar 20 – World Sparrow Day
Mar 20 – International Day of Happiness
Mar 21 – World Poetry Day
Mar 22 – World Water Day
Mar 23 – World Meteorological Day
Mar 30 – Doctors’ Day
Mar 31 – International Transgender Day of Visibility
Festivals
Mar 04 – Holi
Mar 20 – Ramzan / Eid-ul-Fitr
Pop & Light
Mar 07 – National Cereal Day
Mar 14 – Pi Day
Mar 17 – St. Patrick’s Day
Mar 23 – National Puppy Day
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Apr 02 – World Autism Awareness Day
Apr 03 – Good Friday
Apr 05 – Easter
Apr 07 – World Health Day
Apr 10 – Siblings Day
Apr 14 – National Pet Day
Apr 14 – Vishu / Ambedkar Jayanti
Apr 22 – Earth Day
Relevant
Apr 15 – World Art Day
Apr 21 – World Creativity & Innovation Day
Apr 23 – World Book Day
Apr 29 – International Dance Day
Pop & Light
Apr 01 – April Fool’s Day
Apr 03 – National Find a Rainbow Day
Apr 26 – National Superhero Day
Apr 30 – International Jazz Day
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May 01 – International Workers’ Day (Labour Day)
May 03 – World Laughter Day
May 08 – World Red Cross Day
May 10 – Mother’s Day
May 12 – International Nurses Day
May 15 – International Day of Families
May 18 – International Museum Day
May 23 – Buddha Purnima
May 25 – World Thyroid Day
May 30 – World Tobacco Day
Relevant
May 04 – Star Wars Day
May 11 – National Technology Day
May 21 – International Tea Day
May 23 – World Turtle Day
Pop & Light
May 25 – National Wine Day
May 28 – Hamburger Day
May 30 – National Burger Day
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Jun 01 – Global Day of Parents
Jun 05 – World Environment Day
Jun 08 – World Oceans Day
Jun 14 – World Blood Donor Day
Jun 17 – Father’s Day
Jun 21 – International Yoga Day
Jun 26 – International Day Against Drug Abuse
Jun 28 – Muharram (Tentative)
Relevant
Jun 03 – World Bicycle Day
Jun 30 – Social Media Day
Pop & Light
Jun 02 – National Leave the Office Early Day
Jun 06 – National Doughnut Day
Jun 21 – National Selfie Day
Jun 27 – National Sunglasses Day
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Jul 01 – National Doctors’ Day
Jul 03 – World Population Day
Jul 16 – World Listening Day
Jul 22 – Guru Purnima
Jul 30 – National Intern Day
Relevant
Jul 01 – ICC Women’s T20 World Cup 2026 (June–July)
Jul 17 – World Emoji Day
Jul 19 – National Moon Day
Pop & Light
Jul 01 – International Joke Day
Jul 06 – World UFO Day
Jul 07 – World Chocolate Day
Jul 12 – French Fry Day
Jul 18 – Nelson Mandela Day
Jul 19 – National Ice Cream Day
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Aug 12 – International Youth Day
Aug 15 – Independence Day
Aug 19 – World Photography Day
Aug 26 – Onam
Aug 26 – National Women’s Equality Day
Aug 28 – Raksha Bandhan
Pop & Light
Aug 02 – Friendship Day
Aug 07 – International Beer Day
Aug 08 – International Cat Day
Aug 10 – National Lazy Day
Aug 13 – International Left-Handers Day
Aug 26 – National Dog Day
Aug 30 – National Beach Day
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Sep 04 – Janmashtami
Sep 05 – Teachers’ Day
Sep 10 – World Suicide Prevention Day
Sep 13 – Grandparents’ Day
Sep 14 – Hindi Diwas
Sep 15 – Engineers’ Day
Sep 21 – World Peace Day
Sep 25 – Daughters’ Day
Sep 27 – World Tourism Day
Sep 29 – World Heart Day
Pop & Light
Sep 06 – Read a Book Day
Sep 18 – National Cheeseburger Day
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Oct 02 – Gandhi Jayanti / International Day of Non-Violence
Oct 05 – World Teachers’ Day
Oct 10 – World Mental Health Day
Oct 14 – World Egg Day
Oct 16 – World Food Day
Oct 17 – First Day of Sharad Navratri
Oct 18 – First Day of Durga Puja Festivities
Oct 19 – Maha Ashtami
Oct 20 – Dussehra
Oct 29 – Karva Chauth
Pop & Light
Oct 01 – International Coffee Day
Oct 03 – World Smile Day
Oct 04 – World Animal Day
Oct 25 – World Pasta Day
Oct 31 – Halloween
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Nov 06 – Dhanteras
Nov 08 – Diwali (Deepavali)
Nov 10 – Govardhan Puja
Nov 11 – Bhai Dooj
Nov 14 – Children’s Day
Nov 15 – Chhath Puja
Nov 19 – International Men’s Day
Nov 24 – Guru Nanak Jayanti
Nov 26 – Constitution Day (India)
Relevant
Nov 01 – World Vegan Day
Nov 02 – World Kindness Day
Nov 21 – World Television Day
Nov 26 – Thanksgiving Day
Pop & Light
Nov 02 – Shah Rukh Khan’s Birthday
Nov 03 – National Sandwich Day
Nov 05 – World Fan Mail Day
Nov 14 – National Pickle Day
Nov 30 – Cyber Monday
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Dec 01 – World AIDS Day
Dec 05 – International Volunteer Day
Dec 10 – Human Rights Day
Dec 24 – Christmas Eve
Dec 25 – Christmas Day
Relevant
Dec 01 – Social Samosa’s 15th Birthday
Dec 22 – Shortest Day of the Year
Dec 31 – New Year’s Eve
Pop & Light
Dec 04 – National Cookie Day
Dec 08 – National Brownie Day
Dec 27 – John Legend’s Birthday
Month-wise content emphasis for different caltegories
JANUARY – New Beginnings, Harvest & Patriotism
January sets the tone for the year with optimism, gratitude, and national pride. Festivals like New Year, Lohri, Makar Sankranti/Pongal, Vasant Panchami, and Republic Day allow brands to position themselves around fresh starts and cultural rootedness.
Category-wise usage:
Jewellery: Position gold and precious jewellery as symbols of prosperity and auspicious beginnings; subtle buying nudges around Sankranti.
Real Estate: “New Year, New Home” narratives; Republic Day for trust, legacy, and Indian credibility.
Fashion: Winter ethnic wear, festive yellows, traditional silhouettes.
Education: Learning, creativity, Saraswati Puja, goal-setting content.
F&B: Harvest-based menus, regional festive foods, family gatherings.
FEBRUARY – Love, Emotion & Spiritual Calm
February is emotionally driven with Valentine’s Day and spiritually inclined with Maha Shivratri. It is less noisy and ideal for storytelling-led content.
Category-wise usage:
Jewellery: Valentine gifting, couple stories, emotion-driven campaigns.
Real Estate: Emotional home narratives, family warmth, not hard selling.
Fashion: Valentine collections, soft romantic aesthetics.
Education: Focus on mental calm, discipline, spirituality.
F&B: Valentine menus, café experiences, couple dining.
MARCH – Colour, Celebration & New Beginnings
March is high energy with Holi, regional New Years (Ugadi, Gudi Padwa), Eid-ul-Fitr, and Ram Navami. It’s ideal for engagement-heavy content.
Category-wise usage:
Jewellery: Lightweight festive jewellery, Eid gifting focus.
Real Estate: Auspicious home-buying messaging during Gudi Padwa.
Fashion: Holi looks, vibrant ethnic wear, festive edits.
Education: Cultural diversity, holiday engagement.
F&B: Holi sweets, thandai, Iftar spreads.
APRIL – Prosperity, Renewal & Sustainability
April revolves around prosperity (Akshaya Tritiya), regional New Years, and sustainability (Earth Day).
Category-wise usage:
Jewellery: Akshaya Tritiya – one of the biggest gold-buying moments.
Real Estate: Auspicious purchases, investment-led narratives.
Fashion: Summer ethnic launches, lighter fabrics.
Education: Sustainability, new academic sessions.
F&B: Harvest meals, eco-conscious packaging stories.
MAY – Family, Values & Emotion
May is emotionally driven with Mother’s Day, Buddha Purnima, and Eid-ul-Adha.
Category-wise usage:
Jewellery: Mother–child storytelling, gifting.
Real Estate: Family-oriented home narratives.
Fashion: Elegant, comfort-led festive wear.
Education: Values, peace, mindfulness.
F&B: Family dining, celebratory meals.
JUNE – Wellness, Environment & Fathers
June focuses on health, sustainability, and relationships with Yoga Day, Father’s Day, and World Environment Day.
Category-wise usage:
Jewellery: Minimal, mindful luxury positioning.
Real Estate: Green homes, solar power, eco-friendly living.
Fashion: Comfort wear, breathable fabrics.
Education: Yoga, mental health, holistic development.
F&B: Healthy menus, organic ingredients.
JULY – Gratitude & Tradition
July is quieter but culturally rich with Rath Yatra and Guru Purnima.
Category-wise usage:
Jewellery: Spiritual elegance, heritage designs.
Real Estate: Trust, legacy, long-term value.
Fashion: Traditional, modest silhouettes.
Education: Teacher and mentor appreciation.
F&B: Cultural cuisine, temple food inspiration.
AUGUST – Patriotism, Family & Festivity
August combines national pride with family celebrations through Independence Day, Raksha Bandhan, Onam, and Milad-un-Nabi.
Category-wise usage:
Jewellery: Rakhi gifting, sibling bonding.
Real Estate: Nation-building narratives, trust & stability.
Fashion: Rakhi and Onam festive looks.
Education: Freedom, responsibility, values.
F&B: Onam sadya, festive combo meals.
SEPTEMBER – Learning & New Beginnings
September blends education and devotion with Teachers’ Day, Janmashtami, and Ganesh Chaturthi.
Category-wise usage:
Jewellery: Ganesh Chaturthi gifting, auspicious buys.
Real Estate: New beginnings, fresh investments.
Fashion: Festive ethnic wear.
Education: Teacher gratitude and learning stories.
F&B: Modaks, festive sweets, home-style foods.
OCTOBER – Major Festive Build-Up
October is a high-impact month with Navratri, Durga Puja, Dussehra, Karwa Chauth, and Gandhi Jayanti.
Category-wise usage:
Jewellery: Navratri collections, fasting-day jewellery, Karwa Chauth gifting.
Real Estate: Pre-Diwali buying push, auspicious bookings.
Fashion: Garba looks, Pujo fashion, ethnic wear.
Education: Cultural learning and traditions.
F&B: Fasting menus, festive platters.
NOVEMBER – Peak Commercial Festive Season
November is the biggest sales month with Dhanteras, Diwali, Bhai Dooj, Chhath Puja, and Children’s Day.
Category-wise usage:
Jewellery: Highest revenue period – gold, diamonds, gifting.
Real Estate: Diwali booking offers and launches.
Fashion: Festive and wedding-season fashion.
Education: Child-centric, joyful learning content.
F&B: Gift hampers, Diwali sweets, festive menus.
DECEMBER – Celebration & Reflection
December closes the year with Christmas and New Year, focusing on joy and reflection.
Category-wise usage:
Jewellery: Year-end gifting, celebration pieces.
Real Estate: Year recap, future vision campaigns.
Fashion: Party wear and winter festive looks.
Education: Annual highlights, achievements.
F&B: Christmas specials, New Year menus.
Each category does not need to go loud every month. The strongest social media strategies are built by aligning category-specific peak months with content intensity, while using quieter months for trust, storytelling, and community building. Planning month-wise focus by business category ensures better ROI, clearer narratives, and sustainable content execution throughout 2026.
