Urban Euphoria

Project Type - Brand Identity Design

Team - Awesome Sauce Creative

Urban Euphoria’s brand refresh is crafted around two core ideals: luxurious sophistication and tactile urban vibrancy. The brand identity unites botanical elegance with contemporary structure—embodied in the circular logo featuring a stylized floral or shield-like icon framed by a clean border and the “URBAN EUPHORIA” wordmark. This composition suggests both organic grace and architectural refinement, perfect for a brand poised between nature and modern living.

Dark green tropical leaves with a circular logo in the center reading "URBAN EUPHORIA" and a small text at the bottom that says "URBAN EUPHORIA BRAND IDENTITY STANDARDS & LOOK & FEEL".
Dark background with large green tropical leaves and a circular pink logo reading "Urban Euphoric" in the center, with the text "Brand Identity Standards 2023" below.
Page from Urban Euphoria brand identity standards document, titled 'The Brand Voice & Tone Strategy', with text explaining brand standards, tone, and qualities such as luxury and sophistication.
Illustration of the components of the Urban Euphoria brand identity mark, including a flower icon, a circle container, and the final logo with surrounding text, along with descriptive text explaining each element.
Comparison of two versions of the Urban Euphoria logo. The left version is in black and white on a white background, featuring a circular design with the words 'URBAN EUPHORIA' repeated around the circle and a stylized plant or flower symbol in the c
A chart displaying proper and improper logo usage for URBAN EUPHORIA. Correct usage shows the logo in black with a green check mark. Improper examples include rotating, distorting, skewing, flipping, isolating the flower, or using incorrect colors, e
A color scheme chart with five circles displaying different colors: olive green, coral orange, metallic rose gold, warm gray, and deep navy, with respective color specifications and web codes.
Brand identity standards document for 2023 showing typography guidelines, including primary font Tenor Sans in regular and bold, secondary font Helvetica in regular, bold, and black, with sample alphabets and numbers.
Dark background with large green tropical leaves and a pink circular logo with the words "URBAN EUPHORIA" surrounding a stylized shield.

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