The Star Quadrant

Project Type - Branding and Identity Design

Team - Awesome Sauce Creative

At the core of The Star Quadrant's brand identity lies a vision of modernity, precision, and limitless potential—an apt reflection for a brand navigating the intersections of strategy, market entry, partnership, and operations. The refreshed logo, featuring a clean, geometric star nestled inside a bold rectangular enclosure, instantly conveys a sense of structure and strategic clarity.

Logo for The Star Quadrant with a blue background featuring a modern glass building.
A modern glass skyscraper with the logo and text "The Star Quadrant" superimposed in front.
A webpage section titled '01 About the Brand,' with a description of the company's mission, experience, core team, and key focus areas, and a row of five buttons labeled 'New Market Entry,' 'Partner Search,' 'Research,' 'Business Operations,' and 'Pr
A collection of blue and gray geometric logos and icons featuring a star and square motifs. Some logos include the name "The Star Quadrant" in various styles.
Comparison of four logo designs for 'The Star Quadrant,' featuring a star-shaped icon and the company name in different arrangements and color schemes.
A logo with a stylized star shape inside a circle, next to the text "The Star Quadrant" on a navy blue background.
Diagram showing logo spacing instructions with measurements for the TSQ logo, including a blue rectangle with the logo and text "The Star Quadrant," and lines indicating x and y measurements for spacing and alignment.
Diagram showing logo sizing guidelines, including minimum size in print (30mm wide), minimum size in digital (175 pixels), and a recommended size (60mm wide), with example of 'The Star Quadrant' logo.
Guide showing acceptable usage of the TSQ logo in different colors and contexts, including on color fields and photography, with examples of the logo in blue, black, and white on various backgrounds.
A color palette chart with a section titled 'TSQ Color Palette' explaining primary and secondary colors with color swatches and their RGB, HEX, and CMYK values. The primary palette includes deep blue (PANTONE 541 C) and cool gray (C8C9C7), while the
A logo usage guide showing a blue rectangular logo with a white star and the text 'The Star Quadrant' as the primary logo, and a similar logo without the blue enclosing box as the secondary logo. Color specifications for the logos, including blue (Pa
TSQ Typography font guide with typefaces labeled Extra Light, Thin, Semi-bold, Extra Bold, and Black, alongside the alphabet and numbers in each style.
TSQ typography style guide showing a primary typeface, various font weights, and alphabet examples.
Graphic with many repeating star-shaped icons on a dark blue background, one in white highlighting the bottom left corner.

Have a project in mind?

Join forces with our global team to dream, design, and deliver future-forward products, experiences, ventures, and new ways of working.