HOKIPO

Project Type - Brand Refresh

Team - Awesome Sauce Creative

The visual language harnesses a soft, inviting palette of pink and purple tones, signaling both compassion and vibrancy—crafted to resonate across all age groups and home settings. The heart motif, repeated in key brand applications such as transit shelter ads, serves as a visual thread tying together varied contexts—from living rooms to local neighbourhoods—reinforcing HOKIPO’s mission of familiarity and home comfort.

Bus stop shelter with three advertisements; the left one shows a cozy living room with beige furniture and decorations, the middle one displays a map, and the right one features a logo with pink and purple heart motifs and the text "H♥KIPO HAR GHAR KA HUMSAFAR."
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative
HOKIPO - Awesome Sauce Creative

Key Brand Benefits

For HOKIPO

  • Stronger emotional equity: the heart-motif and soft palette help the brand stand out in a functional category by tapping into warmth, connection and community.

  • Unified brand architecture: the refresh gives HOKIPO a visual system that can scale across locations, media and touchpoints — from home to neighbourhood to mobility.

  • Broader appeal: Age-agnostic palette and imagery allow the brand to resonate across home demographics.

For Consumers and Homes

  • A brand that feels familiar and trustworthy: the “companion in every home” positioning makes it relatable rather than distant.

  • Visual cues that feel part of their daily space — living-room imagery, neighbourhood maps — help consumers envisage the brand within their own contexts.

  • Consistent experience: Whether they see it on the street, on a sign, or in-home, the same identity reassures continuity.

For Awesome Sauce Creative

  • A showcased case study for emotionally-led brand refresh in lifestyle/home category.

  • Demonstration of capability: from strategy → visual system → multi-media roll-out (OOH, interior, digital).

  • Template for future refreshes: palette, motif, positioning approach transferable to similar brands.

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