DMV India

Project Type - Brand Refresh

Team - Awesome Sauce Creative

The DMV India brand refresh redefines luxury in the world of flooring, sanitaryware, and interiors—striking a balance between polished elegance and pared-down functionality. The identity centers around a robust, minimalist logo featuring bold “DMV” lettering, complemented by the tagline “Redefining Luxury Flooring & Interiors.” This combination projects confidence, clarity, and refined craftsmanship.

Logo of DMV Flooring & Interiors with text 'Redefining Luxury Flooring & Interiors' on a white background, patterned with repeating 'DMV' logos on the right side.

Branding Brief

Define a refreshed brand identity and positioning to stand out of the crowd.
The identity must be strong in personality, minimalist yet expressive of the values and trust of the brand.

The Brand

DMV is a company specializing in flooring, sanitaryware, and interiors. They offer a wide range of products and services to enhance the aesthetic appeal and functionality of residential and commercial spaces.

Process

The Identity design process begins with breaking down the project brief and identifying the right keywords to define the Logo's personality.

DMV India - Brand Refresh
DMV India - Brand Refresh
DMV India - Brand Refresh
DMV India - Brand Refresh
Interior of a modern living room with a large illuminated marble wall featuring golden and white veins, a sofa, a round coffee table with cups and a vase, and a doorway with an elevator visible on the left. Text at the top left reads 'DMV Reimagining
Interior view of a room with large sliding glass doors leading to an outdoor patio and garden, featuring a black lounge chair, a small side table, a potted plant, and a textured dark rug.
Living room with illuminated marble accent wall and modern furniture, with text overlay: 'Not just a backdrop, it's a vision to Behold'.
A modern, geometric trash bin with a sleek beige exterior and a black interior, displayed in an interior setting with black and beige walls. The image has a caption that reads, "Flow that's in control and elegantly styled."
A modern kitchen with a marble section on the left and a granite section on the right, with a stovetop, beige cabinets, framed artwork, and wooden paneling on the wall. Text overlay reads 'Marble vs Granite' and 'Let's Settle This Once and for All!'
Living room with two casement windows showing scenic outdoor landscape, beige curtains, cream sofa, yellow armchair, black marble coffee table, and decorative vase with branches, with overlay text about windows and natural views.

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