Salasar Granimarmo

For the Salasar Granimarmo Instagram project, the Awesome Sauce Creative team crafted and executed a tailored social media strategy to elevate the brand’s presence in the luxury natural stone category. The work involved developing a visually cohesive feed that celebrates the beauty, craftsmanship, and premium quality of Salasar’s marble and granite offerings — conveying these not just as products, but as elements of living luxury and design inspiration. Content was strategically curated across multiple formats including lifestyle imagery, product showcases, Reels, and aesthetic stone palettes that illustrate texture, veining, and application contexts (e.g., interiors and architecture). Captions were written to blend product education with aspirational storytelling, emphasising timeless elegance and the sensory experience of natural stone. This approach positioned the brand as both a design authority and a trusted provider of choice materials for luxury spaces.